For independent hair, beauty & wellness pros

Take bookings
without paying commission.

Your bookings and clients in one place.
One predictable subscription.

Start your free trial
  • 14 days free
  • £0 today

Card required. Cancel before day 15 and pay nothing.

Plans from £9/month inc. VAT.
Card processing fees apply.

See how it works

Free setup and switching support.

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Illustrative photograph of an independent hairdresser at work
JENA daily calendar with illustrative hair appointments and short breaks on 12 February 2026
Your diary, ready for the day. Example appointments.

Built for hairdressers, barbers, nail techs, beauty pros, massage therapists and wellness pros.

Going solo? Switching systems? Starting out?

Wherever you're starting from, we'll help you get set up.

See how we help you switch

Your business, on your terms

Keep more of what you earn.
Keep clients coming to you.

0% booking commission

New clients. Returning clients.

More bookings.
Same subscription.

Your subscription doesn't grow with your diary. Card processing fees still apply.

Isabellah's own branded hairdressing website on JENA

Your name.
Your client relationship.

Send clients straight to your own booking page. Branded websites on Pro and Max.

JENA daily calendar with illustrative hair appointments

Your diary.
Your decisions.

Set your services, prices and availability. Export your client data when you need it.

Everything below, together in JENA Pro

Six tools.
One subscription.

Your website, bookings and client admin in one place, with free help moving over.

Your own website

Your brand. Your booking link.

Online bookings

A diary clients can book into.

Payments & deposits

Collect payment at booking.

Consultation forms

Get the details before they arrive.

Email marketing

Bring your clients back.

Client reminders

Confirmations and reminders, sent.

20-second booking preview
1. Choose a service Browse the services and prices.
Book with Isabellah

See how clients choose and book their next appointment.

See it in a real business

One link.
From your profile to your diary.

Clients choose a service and time, then book with you directly.

Explore Isabellah's booking page

In their own words

Real businesses.
Real reasons to switch.

Hear what changed for the independent pros using JENA.

More of her evening back

“its given me so much more time on an evening”

Kayleigh Peck

Hair by Kayleigh

Visit her website

A more organised business

“I don't know how I run this business without JENA. I would be all over the place.”

Gillian Hay

Matrix Nails

Visit her website

Real people in her corner

“Price is what it is and the team is so great with support.”

Michelle Brown

Chell's Beauty by the Sea

Visit her website

A professional first impression

“The app is easy to use, professional, and has become a valuable part of how I grow my client base.”

Clare Chalmers

Clare Chalmers Hairdressing

Visit her website

Real businesses. Their own brands.

Their business. Their look.
Built with JENA.

See how independent pros present their work and take bookings through their own branded websites.

AndPauseBeauty website, with a calm treatment room and its own branding

AndPauseBeauty

View website
Basecoat by Laura website with green nail art and purple booking button

Basecoat by Laura

View website
Carla Byng Hair Professional website with her portrait, hair services and direct booking buttons

Carla Byng Hair Professional

View website
Hair by Kayleigh website with a view of her salon and its own dark blue branding

Hair by Kayleigh

View website

Branded websites on Pro & Max, from £29/month. Starter includes a direct booking page.

Free migration support included

You make the move.
We'll help move the details.

Your clients and diary matter. Check everything together before you share your new booking link.

  1. 01   You send
    Fresha Booksy Timely Another system
    Your data export

    Send your export.

    We'll explain which files to send and confirm what can transfer.

  2. 02   We move
    Clients
    Appointments
    Service menu
    Reviews

    Transfer scope depends on your export.

    We bring it into JENA.

    Our team helps import the data. Migration support is free.

  3. 03   You go live
    Example JENA daily diary to check before switching
    Check your diary Test a booking Share your link

    Check. Then switch.

    Review your diary and test the booking journey. We'll help with anything that needs fixing.

Help before and after the move. Starting fresh? We'll help you set up your services, hours and booking link.

Start your free trial

14 days free. Card required. No payment until day 15.

We'll confirm the timing once we've checked your files.

Moving your salon to freelancers? Ask us about JENA Collectives

Put your numbers in

What would your month cost?

Choose what you need, then compare subscriptions and new-client fees.

What do you need?

We apply the same number of qualifying first visits to each marketplace scenario. Your own links and returning clients do not trigger these fees.

See my estimate
Your matching JENA plan Starter £9/month

For your bookings and calendar. No booking commission.

Estimated cost per month One professional · VAT assumptions below

  1. JENA Starter
    £9

    £9 subscription · No new-client fees in this example

  2. Booksy Solo subscription · Boost scenario
    £264

    £48 subscription + £216 new-client fees

  3. Timely Build
    £26.40

    £26.40 subscription · No new-client fees in this example

    Includes an assumed 20% VAT for Timely. Check your quote.

  4. Fresha Independent
    £161.94

    £17.94 subscription + £144 new-client fees

Subscription New-client fees

Card processing, extra SMS/email/AI usage, hardware, domains and unlisted add-ons are excluded.

Prices, assumptions and your own quotes

Use your actual subscription

Optional monthly prices including any VAT charged, for one professional. Include selected add-ons in your quote. An entered price does not confirm that a missing feature is included. Changing features restores the listed prices.

This is an estimate assumption. Timely's tax guidance says it does not add VAT outside Australia and New Zealand. Turn this off to use its listed prices, or enter your final quote above. VAT is never added again to your own quote.

How this estimate works

  • Monthly UK solo plans. JENA, Booksy and Fresha figures include VAT. The Timely estimate starts with the separate 20% VAT assumption. Annual discounts, free trials and promotions are excluded.
  • Fresha: 20% of each qualifying marketplace-discovered new client's first appointment, minimum £4, plus VAT.
  • Booksy Boost is optional. This scenario includes 30% of each qualifying Boost client's first visit, minimum £5, plus VAT. Set the marketplace count to zero to compare without these fees.
  • Only the entered marketplace first visits incur these charges. Your own links and returning clients do not trigger these fees. This compares fees, not how many clients a platform will bring you.
  • Human support means speaking to a person by phone. Timely Build + phone is £42 before the VAT assumption (£50.40 with it); Elevate + phone is £54 (£64.80 with it). Innovate includes phone support at £39 (£46.80 with it), so it is the cheapest qualifying phone option. Fresha's phone add-on is included when selected.
  • Timely's included mini-site is shown as a partial website match with its limitation beside the price. A custom domain is not verified. AI or email marketing gaps still exclude a comparable total.

Check the source

Prices and plan details checked 11 September 2026. Plans and charges can change.

  • JENA pricingPhone support is included on every JENA plan. Branded websites, forms and email marketing start on Pro. Max includes AI booking assistance through your website.
  • Booksy pricingPhone, email and live chat support are included. Online booking uses a Booksy business profile. Boost is optional; the marketplace scenario includes its qualifying new-client fees.
  • Timely pricingThe calculator starts with an assumed 20% VAT uplift on Timely’s listed prices. Its help page says no VAT is added outside Australia and New Zealand. Phone support costs £20/month on Build or Elevate, or £24 with the VAT assumption. Innovate includes phone support and is cheaper than either lower plan plus that add-on. Every plan includes a customisable mini-site; a custom domain is not verified. Mailchimp integration is included, but its external costs are not modelled.
  • Fresha pricingPhone support adds £17.94/month including VAT; standard email/chat support is already included. Smart Website includes custom-domain connection. AI Concierge handles calls and messages. Email marketing includes 50 emails/month; extra email, reminder and AI usage costs are excluded.

One subscription. No booking commission.

Choose what your
business needs.

Every plan includes unlimited bookings, no booking commission, free migration and human support. Prices include VAT.

Starter

For taking and managing bookings.

£9/month

Or £79/year, billed annually.

Start your free trial

The essentials, in one place.

  • Your booking page
  • Email confirmations and reminders
  • Card payments and deposits

Pro

For your own branded client experience.

£29/month

Or £249/year, billed annually.

Start your free trial

Everything in Starter, plus:

  • Branded website with custom domain support
  • Consultation forms and client portal
  • SMS reminders and email marketing

Max

For more help running your business.

£49/month

Or £399/year, billed annually.

Start your free trial

Everything in Pro, plus:

  • AI Receptionist for tasks in the app
  • AI Setter for website booking conversations
  • Unlimited AI Coach for business guidance

14 days free. Card required. No payment until day 15.

Card processing fees apply. SMS marketing is 5p per message, with a £1 minimum per blast. Annual plans are billed in one payment.

Compare all features

A few things worth knowing

Questions before
you start?

We're happy to help with anything else.

[email protected]
Are there any other fees?

There are no booking commissions or new-client fees. Card processing costs vary by plan and card type. SMS marketing costs 5p per message, with a £1 minimum per blast. If you use a custom domain, you pay your domain provider separately.

How does the free trial work?

Try JENA free for 14 days. A card is required, but your first payment is on day 15. Cancel before then and you won't be charged.

Can you move my clients and existing bookings?

We can help import client and appointment data from an export of your current system. Send us your files so we can confirm what's supported and the timing. Check your diary before changing your booking link.

Can I keep my existing website?

Yes. Link its booking button to your JENA booking page. If you want a branded JENA website instead, choose Pro or Max. Our team can help connect your domain.

Is JENA right for me if I'm just starting?

Yes. You can set up your services, availability and booking page before you have a full diary. Starter includes the essentials for taking bookings, payments and deposits.

Can I cancel or take my data with me?

You can cancel your subscription at any time and export your client information and business data. Cancel before renewal to avoid the next subscription charge.

Your business. Your next step.

Your next booking.
No booking commission.

Set up your diary, explore the booking experience
and get help with your move.

Start your free trial

14 days free. Card required. No payment until day 15.

Available on iOS, Android and web.